Elevating a brand by highlighting local pride involves incorporating local values, traditions, and crafts into the brand identity and marketing strategies

Elevating a brand by highlighting local pride involves incorporating local values, traditions, and crafts into the brand identity and marketing strategies. This approach fosters a sense of community pride and loyalty, appealing to consumers’ emotional connections to their locale. For example, emphasizing local food products, authenticity in traditional foods, valuing indigenous artisanal production, employing glocalization strategies, and incorporating local wisdom in advertising are effective methods. Such strategies not only enhance brand differentiation but also deepen consumer engagement by resonating with their cultural identity and pride.

S/NPaperInsight
1Branding state-level pride: exploring values and attitudes of local food product consumptionHighlights the significance of local food products in fostering state-level pride and supporting local economies.
2Kekuatan Authenticity pada makanan local tradisional serta hubungannya dengan pride dan loyalty Gen MilenialDiscusses how authenticity in traditional foods can enhance local pride and loyalty among Millennials.
3Orgullo y prejuicio en la identidad de marca. Club Colombia y la valorización de la producción artesanal indígenaExplores the impact of valuing indigenous artisanal production on brand identity and local pride.
4The Glocal Strategy Of Global BrandsExamines the effectiveness of glocalization strategies in combining global presence with local cultural values.
5Analysis of Glocalization Phenomena: Advertising of Starbucks Special Edition Products with Indonesian Local Wisdom in Social MediaAnalyzes how incorporating local wisdom in advertising can enhance brand image and consumer connection.

Leave a Reply

Your email address will not be published. Required fields are marked *